Sabrina Carpenter Shines in SKIMS Latest Campaign: A Fusion of '90s Nostalgia and Modern

Discover Sabrina Carpenter in SKIMS' latest lace campaign—nostalgia meets modern comfort with a '90s vibe. Shop the collection on April 3rd, 2024.

In a move that marries nostalgia with modern chic, SKIMS unveils its latest underwear campaign, spotlighting global superstar Sabrina Carpenter. The campaign, captured through the lens of celebrated British photographer Jack Bridgland, known for his vivid and daring visual style, takes a deep dive into '90s nostalgia while showcasing the SKIMS Stretch Lace and Fits Everybody collections.

Sabrina Carpenter, who is gearing up for her Coachella debut and riding the high of her latest hit single "Feather," perfectly encapsulates the youthful, vibrant, and fashion-forward essence that SKIMS targets with its lingerie offerings. The campaign places a significant emphasis on the allure of lace and form-fitting underwear, blending contemporary aesthetics with a touch of nostalgia that feels both fresh and chic.

Taking on the role of campaign frontwoman, Carpenter shares her personal admiration for the collections, highlighting their comfort and the way they flatter the figure. Kim Kardashian, SKIMS' co-founder and chief creative officer, praises Carpenter for her impeccable fashion sense and her resonance with the next generation. Kardashian's choice of Carpenter as the campaign's face is a testament to the star's ability to embody the brand's spirit and connect with its target audience.

Both the Stretch Lace and Fits Everybody collections are set to launch on April 3rd, 2024, promising to deliver on SKIMS' commitment to comfort, style, and inclusivity. With Carpenter at the forefront, the campaign is poised to captivate and inspire, marking a significant moment in the brand's journey towards redefining lingerie for the modern woman.