Pepe Jeans Unveils "Take Me Somewhere" Spring/Summer 2024 Collection

Pepe Jeans launches its latest spring-summer 2024 collection with a campaign that embodies the spirit of wanderlust. Titled "Take Me Somewhere," the campaign encapsulates the carefree essence of sunny adventures and camaraderie.

Radiating relaxed vibes, the imagery celebrates the joy of exploration with friends. The campaign features a dynamic ensemble including Maartje Verhoef, Marta Aguilar, Liam Kelly, and Mukasa Kakonge, whose vibrant energy perfectly aligns with the brand's youthful flair.

Through the lens of this diverse cast, Pepe Jeans showcases a versatile array of denim-centric styles. Styled by Julia Sarr-Jamois, the campaign highlights essential pieces such as structured denim dresses and high-waisted jeans, poised to become seasonal must-haves.

Complementing these staples are romantic floral print dresses and printed blouses, infusing a soft touch into the collection. For a laid-back aesthetic, the collection offers the perennially cool branded sweatshirt. From artfully distressed to classic light wash styles, the featured jeans demonstrate the brand's dedication to offering diverse options.

Building upon the success of its fall campaign featuring Lila Moss, Pepe Jeans maintains brand continuity while evolving towards lighter, freer silhouettes and color palettes.

In terms of beauty, Jose Carlos González creates fresh, minimal looks perfectly suited for the spring palette, while Mike Vallés ensures the hairstyles reflect the effortlessly chic vibe of the campaign ads.