Ice Spice x Alexander Wang: A Dynamic Fusion of Music and Fashion in the Spring Summer 2024 Nocturna Collection

Ice Spice dazzles as the face of Alexander Wang's 'Nocturna' SS2024 collection - a fusion of NYC culture, fashion, and music.

Fashion house Alexander Wang is proud to announce the launch of their Spring Summer 2024 collection, Nocturna, in a groundbreaking campaign featuring the talented rapper and style icon Ice Spice. This collaboration is a perfect blend of the dynamic worlds of fashion and music, rooted in the diverse culture of New York City.

Ice Spice, known for her unique musical style and fashion sense, joins forces with renowned designer Alexander Wang to create a campaign that encapsulates the essence of the city’s eclectic culture. Together, they bring a fresh perspective to the fashion world, illustrating the energy and resilience of the alpha Wang woman.

The campaign, masterfully captured by photographer Casper Wackerhausen-Sejersen, showcases Ice Spice donning standout pieces from the Nocturna collection. It includes leather garments, denim adorned with hotfix crystals, and pieces from the innovative Dome program. These selections demonstrate the versatility and range of the collection, underlining its appeal to a diverse audience.

Nocturna is inspired by the bohemian styles of the 1990s, featuring an array of contrasting textures and meticulous craftsmanship. The collection combines leather with hand-crochet finishes, crystal-studded denim, and fresh takes on knitwear and bodywear. This amalgamation of styles creates a harmonious balance between toughness and softness, with a strong emphasis on artisanal quality. A highlight of the collection is the Dome Barrel bag, renowned for its unique hardware and successful design, adding a tangible dimension to the collection’s narrative.

This campaign not only marks a significant moment in fashion but also celebrates the power of individuality and women’s empowerment. The collaboration between Ice Spice and Alexander Wang represents a creative dialogue between fashion and music, bringing forward a collection that is both innovative and reflective of the vibrant spirit of New York City.

Alexander Wang shares his enthusiasm for the collaboration, “Ice Spice is such a powerhouse, a cultural touchstone, and a breath of fresh air. Her unapologetic energy magnifies the sharp and austere sensuality of Spring 2024 and leans into our brand codes on a deeper level.”

Echoing Wang's sentiments, Ice Spice adds, “As an artist, I’m always challenging myself on how I can contribute to culture in a way that drives things forward, and alexanderwang is a great vehicle for that with this incredibly bold and global campaign.”