Chanel Spring/Summer 2024 Campaign

In the CHANEL Spring 2024 campaign, the fashion house revisits the iconic villa Noailles, marrying the legacy of its historic site with the freshness of modern design. Captured by the lens of Inez & Vinoodh, the campaign presents a series of images that seamlessly integrate the architectural grandeur of the villa with CHANEL's timeless elegance. This season's collection draws from the villa’s modernist heritage and the lush beauty of its surroundings, offering a rich tapestry of textures, patterns, and hues.

Virginie Viard, CHANEL's creative director, celebrates the villa’s centennial by paying tribute to its architectural brilliance and the creative energy it has housed. The campaign features Rianne Van Rompaey and Riley Keough, embodying the brand's essence of sophistication and artistry. Their presence in the villa's idyllic settings brings to life a collection that dialogues with the space's historical and aesthetic narratives.

The pieces showcased range from graphic ensembles that mirror the villa's clean lines to floral prints inspired by its gardens, all encapsulating CHANEL’s signature blend of tradition and innovation. Rianne Van Rompaey shines in colorful neoprene suits and elegant lace, while Riley Keough captivates in sparkling dresses and accessories, each look a homage to the villa's enduring influence.

As the collection makes its way to boutiques in March 2024, the CHANEL Spring 2024 campaign stands as a testament to the brand's commitment to weaving art, history, and fashion into a story that looks back with reverence and forward with anticipation.