Michael B. Jordan Partners with David Yurman as Global Brand Ambassador for Debut Men's High Jewelry Line

David Yurman, the renowned American luxury jewelry brand, proudly announces Michael B. Jordan as its newest global brand ambassador. The esteemed actor and director will take center stage to unveil David Yurman's inaugural men's high jewelry line, aptly named "The Vault," as part of the brand's highly anticipated 2024 campaign.

Evan Yurman, President and Chief Creative Officer of David Yurman, expressed his excitement about this groundbreaking collaboration. "Curiosity and innovation have stood at the core of David Yurman from the very beginning, and there's no better time to forge a new path in men's jewelry than now," stated Yurman. "Michael is a multi-talented artist who exhibits a mastery and elegance in every project that he takes on – there's no one better suited to communicate the magnitude of this collection than him."

Captured against the backdrop of Los Angeles by the esteemed American photographer Tyler Mitchell and styled by the talented Jason Bolden, the campaign seamlessly blends architectural design with creative expression. Through a series of captivating images and a compelling short film, the narrative unfolds, showcasing the intersection of individuality and timeless innovation inherent in David Yurman's creations.

Michael B. Jordan shared his enthusiasm for the campaign's focus on personal expression and collaborative creativity. "The theme of this campaign is where all artists thrive to be: being your own person," Jordan remarked. "We all bring something different to the table; it's what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined."

"The Vault" collection represents a pinnacle of David Yurman's design prowess, encapsulating over two decades of evolution, technical expertise, and narrative depth. Drawing inspiration from architecture, mythology, and nature, the collection comprises a stunning array of necklaces, bracelets, rings, and cufflinks, meticulously crafted to redefine the standards of men's jewelry.

Crafted using the finest jewelry-making techniques and artistry, including advanced methods from high-end watchmaking, each piece in "The Vault" collection exudes sophistication and elegance. Unique gemstone cuts, illusion settings, and exquisite craftsmanship converge to create an unparalleled aesthetic, showcasing diamonds and rare gemstones selected for their exceptional quality.

David Yurman's commitment to craftsmanship is exemplified through the expertise of its artisans, who bring creative visions to life with precision and dedication. With a team of expert gem cutters, setters, engravers, and technologists, the brand ensures that each piece in "The Vault" collection is a testament to excellence and innovation.

This exclusive collection is available by appointment at select David Yurman boutiques, inviting discerning clientele to experience the unparalleled luxury and sophistication of "The Vault" firsthand. With Michael B. Jordan as its global ambassador, David Yurman continues to push the boundaries of men's jewelry, redefining the intersection of artistry, craftsmanship, and individuality.