Millie Bobby Brown Unveils Florence by Mills Fashion: A Blend of Style, Sustainability, and Philanthropy

Millie Bobby Brown debuts Florence by Mills Fashion - chic, eco-friendly loungewear that marries comfort & style while supporting heartfelt causes.

Millie Bobby Brown, renowned for her captivating portrayal in "Stranger Things," has ventured into the world of fashion with the launch of her own clothing line, Florence by Mills Fashion. This latest endeavor, in collaboration with Delta Galil USA, marks a pivotal moment in Brown's entrepreneurial journey, expanding her creative footprint from skincare and beauty to a comprehensive lifestyle brand.

Florence by Mills Fashion is a manifestation of Millie's personal evolution and her evolving sense of style as she approaches her twenties. Her designs, prioritizing comfort and versatility, reflect her desire for self-expression, whether through revealing silhouettes or more modest looks.

Partnering with Delta Galil USA, Brown ensures that her fashion line is not only trendy but also environmentally conscious. Chief Marketing Officer Heather Mee highlights the brand's dedication to inclusivity and sustainability, emphasizing the use of low-impact fabrics and eco-friendly production processes. Materials like eco vero, recycled nylon, and organic cotton, along with natural corozo buttons and biodegradable packaging, underscore the brand's commitment to eco-conscious practices.

The debut collection, "Cozy Crush," epitomizes Millie's everyday style, focusing primarily on loungewear. From cozy crewneck sweatshirts to zip-up hoodies and tank tops, each piece seamlessly blends activewear, loungewear, and intimate apparel. The collection mirrors Millie's preference for comfortable and relaxed clothing, evident in its stretchy fabrics and playful pastel color palette. Brown's close collaboration with Delta Galil USA ensures that each garment aligns perfectly with her creative vision.

What sets Florence by Mills Fashion apart is its philanthropic mission. A portion of the proceeds from sales will be donated to organizations close to Millie's heart, including Girls Inc., One Tree Planted, and Joey's Friend.

Looking ahead, Brown remains committed to creating accessible and affordable fashion, prioritizing timeless designs over fleeting trends. By actively listening to fan feedback, Florence by Mills Fashion aims to stay relevant and desirable to its target audience. With its initial release on January 25th drawing significant interest, and availability in the U.S. and U.K. through the brand's website, Florence by Mills Fashion is poised to leave a lasting impact on the fashion landscape, with prices ranging from $8 USD to $95 USD, ensuring accessibility for all fashion enthusiasts.