Gucci's Horsebit 1953 Loafer Campaign Showcases Paul Mescal and Xiao Zhan's Timeless Elegance

Gucci's Horsebit 1953 Loafer Campaign showcases Paul Mescal and Xiao Zhan, capturing their timeless elegance and charm with the brand's classic design

Gucci's latest campaign features the dynamic duo of Paul Mescal and Xiao Zhan, serving as the faces of the brand's iconic Horsebit 1953 Loafer. As the campaign pays homage to the enduring legacy of the classic loafer, first introduced in 1953, it is a testament to Gucci's longstanding influence in the world of fashion, alongside its renowned GG logo and monogram.

Under the artistic direction of Sabato De Sarno, the campaign effortlessly embodies a fusion of sophisticated simplicity and understated luxury, mirroring the essence of the Spring/Summer 2024 collection. Captured by the talented lens of Heji Shin, the campaign encapsulates a sense of refined elegance and contemporary charm, perfectly suited to both Mescal and Zhan's individual styles.

In the campaign, Mescal exudes timeless charm, donning the original Horsebit loafers in various ensembles, effortlessly combining a classic white T-shirt and gray trousers with the sleek black leather loafers, and later adding a touch of sophistication with denim jeans and a blue button-down and blazer ensemble. His final look, featuring a plain white T-shirt, boxers, a trench coat, and brown Horsebit loafers, epitomizes a blend of relaxed sophistication and refined style.

Meanwhile, Zhan showcases his suave demeanor, pairing the black Gucci Horsebit loafers with silver hardware with frayed denim jeans and a crisp white button-down shirt. Continuing the theme, he effortlessly styles the same shirt and jeans with a trench coat, this time opting for the brown loafers with silver hardware. His final ensemble highlights a sense of contemporary chic, featuring white jeans, a deep V-neck white shirt, a trench coat, and the black loafers with silver hardware.

The Gucci Horsebit 1953 loafers, as showcased by Mescal and Zhan, are now available both in Gucci boutiques and online at gucci.com, embodying a timeless elegance that seamlessly aligns with the spirit of the brand.