Madelaine Petsch: The New Face of SKIMS' Cotton Collection

Riverdale's Madelaine Petsch dazzles in the new SKIMS Cotton Collection campaign, bringing her iconic style to the forefront of Gen-Z fashion.

Madelaine Petsch steps into the spotlight as the star of SKIMS' latest Cotton Collection campaign. Recognized for her role as Cheryl Blossom in the popular series Riverdale, which recently concluded its final season, this Gen-Z icon is a fixture on both red carpets and social media. In the campaign images, she perfectly embodies SKIMS' sensually accessible aesthetic

Photographer Stevie Dance skillfully captures Petsch's captivating presence. This isn't the actress's first foray into the world of fashion; she previously graced the Disney x Givenchy campaign. The imagery, characterized by a palette of cool tones, effortlessly oscillates between soft and modern, maintaining an understated minimalism while exuding glamour. Against a studio backdrop, the showcased pieces—bralettes, bodysuits, loungewear, and underwear—shine with distinction.

The SKIMS Cotton Collection challenges conventional perceptions of classic cotton underwear, infusing it with color-blocked details and the revival of a coveted pink hue. This collection pays homage to timeless comfort while embracing contemporary trends.

Co-founded by Kim Kardashian and Jens Grede, SKIMS has consistently made waves in the realms of underwear, loungewear, and shapewear. Past collections have captivated audiences with an array of swimwear and shapewear offerings. With the upcoming launch of the Cotton Collection on September 7th, SKIMS adds a fresh chapter to its ongoing fashion narrative.

“When I wear SKIMS I feel sexy and comfortable. I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.” - Madelaine Petsch