EmRata x AG Jeans 2023: The Ultimate Fusion of Style and Comfort

Emily Ratajkowski stars in Emrata x AG Jeans campaign.

In a fashion fusion inspired by the bustling streets of New York City, supermodel Emily Ratajkowski and AG Jeans have joined forces to create a capsule collection that redefines urban chic. This dynamic collaboration has birthed the EmRata x AG collection, a testament to the harmonious marriage of fashion sensibility and metropolitan flair.

The supermodel shows off low-rise jeans inspired by New York City and designed in collaboration with AG

Photographed through the discerning lens of Oliver Hadlee Pearch, the campaign effortlessly captures Ratajkowski's irresistible allure, juxtaposed against a stunning array of jeans that pay homage to the City That Never Sleeps.

The collection boasts an array of styles, from the sweeping elegance of the Anisten flared jeans to low-rise wide-leg designs adorned with functional cargo pockets. What sets these pieces apart is their ability to seamlessly blend metropolitan sophistication with a relaxed, easygoing design approach. The true magic lies in the details; the denim, meticulously sourced from Japan, speaks volumes about its unparalleled quality, while the use of vegan leather reflects a commitment to ethical fashion.

Emily Ratajkowski showcases a vegan leather coat from the EmRata x AG Jeans collection

In stark contrast to the city's iconic skyline, dominated by shades of gray, this collection stands out with its rich and earthy color palette, featuring hues of brown, black, and denim blue. For Emily Ratajkowski, this collaboration marks another milestone in her journey through the world of fashion. Notably, she has previously graced the fall ads for Tory Burch and made a significant appearance in Victoria's Secret's acclaimed The Icon collection.

Emily Ratajkowski wears a crop top with wide-leg jeans from her AG collaboration

Ratajkowski herself expressed her passion for the project, saying, "These are things that I just wish I had. I do love denim a lot. Creating my ideal pair of jeans was selfishly really great because now they exist in my closet." Her words exemplify how this collection brings her creative vision to life in a tangible and satisfying way.

Emily Ratajkowski x AG Jeans 2023 Collaboration

Completing the creative ensemble is stylist Gabriella Karefa-Johnson, who adds her distinctive touch to the collection's overall aesthetic. Hairstylist Evan Fausto crafted the fringed haircut, paying homage to the collection's relaxed vibe, while makeup artist Linda Hay elevates the overall aesthetic with subtle yet impactful beauty choices.