From the very start of her journey, Yara Shahidi has effortlessly captivated hearts as a remarkable actress, a dedicated advocate for social justice, and a celebrated connoisseur of fashion. Now, she adds yet another dazzling accomplishment to her impressive portfolio – stepping into the spotlight as the face of Jean Paul Gaultier's newest women's fragrance, Gaultier Divine.
Shahidi's admiration for the Gaultier fashion house has been a longstanding affair, drawn to its artistry in fashion. Her involvement in the fragrance campaign was not a hasty decision; it symbolized a meaningful collaboration with a brand she deeply respects, embarking on an exhilarating creative venture. The Gaultier Divine campaign has united a diverse group of creative minds, including Tess McMillan, Lola Rodriguez, Thando Hopa, Janet Jumbo, and Ana Elisa Brito, forming a community that champions individuality and inclusivity.
This campaign is far more than a surface-level endeavor for Shahidi – it allowed her to be part of casting decisions and cultivate genuine connections. It's a celebration of not only fashion enthusiasts but also of influential individuals who carve spaces for authenticity.
The underlying theme of Gaultier Divine reverberates through every facet of the campaign: each woman carries a goddess within. This resonant message deeply aligns with Shahidi's personal values, seamlessly merging with her own ethos. While the campaign exudes grandeur, its core purpose is to genuinely celebrate and honor the unique authenticity and divinity present within every woman.
While traversing the world of fashion, Shahidi unintentionally accumulated a collection of vintage Gaultier pieces, a testament to her enduring affection for the brand. A recent standout moment was her appearance at the 2023 Met Gala, donning a Jean Paul Gaultier couture bustier – a tangible display of her fondness for the house.
Fragrance, for Shahidi, is a nostalgic time-traveling companion, evoking memories and transporting her through scents. This love affair with fragrance perfectly positions her as the ideal ambassador for Divine.
Vincent Thilloy, Chief Brands Officer of parent group Puig overseeing Paco Rabanne and Jean Paul Gaultier, emphasized the importance of having a spokesperson who champions diversity and inclusivity. Shahidi's heritage as both African American and Iranian, coupled with her initiatives such as Eighteen x 18 to encourage young Americans to vote, perfectly embody these values.
Gaultier Divine, meticulously crafted by perfumer Quintin Bisch of Givaudan, is an exquisite blend of floral, gourmand, and marine notes. Its vegan, cruelty-free formulation derived from 90 percent natural origins unveils a new dimension of Gaultier femininity. Bisch's vision resulted in a luxurious, opulent, and sensual perfume, woven around a lily note complemented by nuances of white flowers, merengue, and a hint of salty sea breeze.
The bottle design of Divine encapsulates womanhood as a potent force – a goddess in her own right. The refillable gold-colored flacon echoes the iconic Gaultier corset, symbolizing contemporary armor, with a subtle modernization from Gaultier's classic Classique bottle three decades ago. Gaultier Divine arrives in the brand's signature metallic tin packaging, a unique touch that characterizes the brand's distinctive allure.
The imminent launch of Gaultier Divine is poised to fortify Jean Paul Gaultier's presence in the realm of women's fragrances. Thilloy believes it holds profound insights into femininity, with Shahidi serving as the perfect conduit.
This exquisite fragrance will debut in three different volumes – 100 ml, 50 ml, and 30 ml, each reflecting its luxurious essence, priced at $160 USD, $130 USD, and $90 USD, respectively.
The unveiling of Divine has been strategically planned to prioritize Gaultier's devoted patrons. A limited quantity of this heavenly scent is exclusively available to the brand's ardent followers through the official Gaultier website.
Come August 16th, the virtual doors will open for a wider audience. Consumers across France, the UK, Netherlands, Belgium, Germany, and Spain will have the opportunity to indulge in Divine via the brand's online platform, spreading its novel fragrance throughout Europe.
Adding to the excitement, an immersive pre-launch event will take place at Harrods, the esteemed U.K. department store, commencing on August 14th.
The global release of Divine will be a gradual spectacle, commencing in September shortly after the initial pre-launch. This phased introduction is poised to create anticipation and sustain momentum, ensuring that Divine remains a focal point of attention for an extended period.
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