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Victoria's Secret Revives Iconic Models: Naomi Campbell, Gisele Bündchen, Adriana Lima Return in Spectacular New Campaign

Victoria's Secret has recently announced the revival of iconic models Naomi Campbell and Gisele Bündchen for their latest campaign.
Gisele Bündchen has made her return to Victoria’s Secret for the retailer’s latest collection

Victoria's Secret Welcomes Back Renowned Models for The Icon Collection Campaign

Victoria's Secret makes a dazzling return to the spotlight by reintroducing some of its most celebrated models in the launch of The Icon by Victoria's Secret collection. The brand's latest campaign, featuring illustrious names such as Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel, exudes a fresh and powerful allure.

The quartet of stars, with the exception of Campbell, were previously synonymous with the Victoria's Secret Angels lineup. The revival of these iconic figures arrives after Victoria's Secret underwent a transformative rebranding in 2020, addressing significant controversies.

Adriana Lima rejoined Victoria’s Secret earlier this year

Adriana Lima, who officially retired from the company in 2018, has made a triumphant return following her appearance in a recent perfume campaign. Meanwhile, Gisele Bündchen and Naomi Campbell, who last graced the Victoria's Secret runway in 2005, have rekindled their relationship with the brand.

Candice Swanepoel and Emily Ratajkowski went with purple lingerie for one ad

Candice Swanepoel boasts the longest-standing association with Victoria's Secret, having retained her Angel status until the show's conclusion in 2019.

Hailey Bieber rocks an edgy look in the campaign

The campaign features an ensemble cast that includes Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, Sui He, and Adut Akech. These dynamic models showcase the highly anticipated collection, available to loyal brand members ahead of its official launch date.

Emily Ratajkowski shows off an all-black look with a robe

Captured through the lens of photographer Mikael Jansson, the campaign captures a series of captivating visuals. In one striking image, Naomi Campbell and Adut Akech are seen flaunting the Icon by Victoria's Secret Push-Up Demi Bra, each styled with coordinating lingerie pieces.

Adut Akech and Naomi Campbell show off their lingerie in one of the ads

Gisele Bündchen radiates elegance in a timeless black ensemble, while Hailey Bieber makes a bold statement in a garter thong panty and fishnet thigh-highs. Emily Ratajkowski emanates allure, donning a strappy panty and matching satin robe, completing her ensemble with the Icon push-up bra.

The bras and panties come in a range of skin-colored hues

Central to the collection is a groundbreaking bra design equipped with innovative lifting and shaping technology, tailored to enhance the wearer's natural form. The bra, featuring convertible straps and a signature lace pattern, ensures a seamless fit under clothing.

With an expansive size range encompassing 32A-44DDD and XS-XXL, the collection showcases a variety of shades, from classic neutrals to vibrant tones like pink and deep green.

In a thrilling development, Victoria's Secret announces that a selection of campaign talent will participate in the Victoria's Secret World Tour, a reinvented fashion show set to stream on Amazon Prime on September 26. The event, combining elements of a fashion spectacle and documentary, will feature a captivating performance by Doja Cat, who dons a daring see-through ensemble.

Campbell showed off a classic black set

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