By now, it's probably that you're much familiar with OpenAI's ChatGPT, an AI chatbot that gained immense popularity overnight and ignited a digital race to develop and launch competing solutions. ChatGPT represents just as one user-friendly instance of AI, a technology encompassing algorithms capable of generating fresh content across various mediums such as audio, code, text, and so on.
Today, I am going to share another AI which differentiate from ChatGPT call PromeAI.
PromeAI is a startup that uses artificial intelligence technology to generate human models for fashion retailers to showcase their clothing. It was founded by a team of technicians which called “LibAI” who have spent years studying and researching abroad. Recently, it just lauched a new feature called AI SUPERMODEL.
Let me discover the reasons behind for this “newborn”. As we all know, AI has suddenly emerged as a game-changer in the Fashion industry, revolutionizing key aspects across the board. From design and manufacturing to supply chain logistics and marketing, AI is unleashing its transformative potential and reshaping the fabric of this dynamic industry. According to analysis conducted by McKinsey, AI has the potential to contribute a conservative estimate of $150 billion and up to $275 billion, to the operating profits of the apparel, fashion, and luxury sectors within the next three to five years. This indicates that the integration of AI in the Fashion industry has opened up new avenues and huge opportunities for transformation and innovation.
In the world of fashion, the demand for AI models and similar features has given rise to a significant supply. Small and medium-sized enterprises face a considerable financial burden when it comes to hiring professional models. For industry giants like Shein, who introduce hundreds of thousands of new products annually, the cost of hiring models and organizing commercial photo shoots can amount to approximately 5% of their Gross Merchandise Volume (GMV) each year. However, PromeAI aims to revolutionize this landscape by slashing the cost ratio to one-third of the original expenditure.
With thousands of products being released on a daily basis, fashion companies often struggle to recruit an adequate number of models for product shoots and image processing. The intricacies of these processes translate into additional costs that make it challenging for smaller companies to afford image creation expenses. To shed light on this issue, we spoke with a clothing brand owner who revealed the financial realities firsthand. According to her, organizing a single shoot involving a professional photographer, models, hairstylists, and makeup artists can easily reach up to $10,000 in bonuses. In an effort to cut costs, she sometimes finds herself taking on the role of a model, showcasing the clothes herself.
That’s why AI Supermodel comes in. This new function uses the "Stable Diffusion" algorithm, which allows users to select a model's skin tone, height, pose, facial and body shape through inputting prompts. The feature only requires uploading one clothing photo, and the rest will be completed automatically. Alternatively, users can also choose to upload any photo and manually select clothes, pants, or accessories, granting them complete control over the creative process.
It comes as no surprise that fashion e-commerce operators are turning to solutions like PromeAI and similar technologies to save costs. AI Supermodel can greatly shorten shooting time: for e-commerce shoots, a model may have to shoot over 100 pieces of clothing in a day at most, while digital models can work on multiple "shoots" simultaneously. This use of software-generated AI models allows most of the work in the supply chain to be completed on the computer, greatly improving efficiency and saving costs. In addition, all aspects of AI models can be customized, including hairstyle, body shape, skin tone, pose, background environment, emotions, etc., with just a click of a button. The entire process takes less than a minute.
This streamlined process also has huge benefits for print-on-demand (POD)/dropshipping: typically, the entire clothing manufacturing cycle from design, fabric selection, pattern making, modeling, to actual placement on the market can take months. Now, clothing can be tested by placing it on an AI model and then putting it on the website. Once an order arrives, the e-commerce customer can begin manufacturing.
There are always debates when it comes to new things, and some critics have accused the emergence of AI models of potentially causing professional models to lose their jobs. To a certain extent, this is not entirely wrong: "You have to hire models, stylists, makeup artists, photographers, and pay for their food, lodging, and transportation, and all of this costs money, and using digital models can save costs." This is why some real models have even united to resist AI models.
"The AI models we introduce will complement rather than replace shooting with real models," PromeAI provides a completely different reason. Putting aside the complete replacement of real models, the emergence of AI models provides the market with more choices and represents diversity and inclusiveness. Can you always see models wearing your favorite styles when shopping online? The answer is that it cannot. These AI models will not reduce the on-site shooting of human models. They are responsible for adding icing on the cake and producing more diverse photos more quickly.
Right now, the AI startup PromeAI has already opened up the function of creating AI models. It is completely FREE, with advanced members charged $39 per month. In the PromeAI website video, with just a few clicks of the mouse, clothes are placed on models with different facial expressions, skin tones, and hairstyles, seamlessly accompanied by an appropriate background. Even the promotional copy on the website is very attractive: "Your product can be placed on a model in just a few seconds, not weeks!" The team behind it told me that PromeAI has already "received a lot of inquiries." The founder explained that AI models have become an indispensable part of the fashion industry.
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