Versace x Elton John AIDS Foundation Collaboration Celebrates Pride Month 2023

Shop Versace's Greca Goddess mini bag for Pride 2023 & support EJAF! Get luxury with a heart—each pink blush purchase aids the fight against AIDS.

Italian luxury brand Versace has made an exciting announcement in honor of Pride Month 2023. They will be donating a portion of the proceeds from their stunning Greca Goddess mini bag in a beautiful powder blush pink tone to the Elton John AIDS Foundation (EJAF). This collaboration represents Versace's longstanding support for the Foundation's mission and their dedication to creating a more compassionate and inclusive world.

Since its establishment in 1992, Donatella Versace and the Versace House have been strong advocates for the Elton John AIDS Foundation. They share a passionate belief in the Foundation's objective to combat the AIDS pandemic and provide assistance to those in need. As part of their ongoing commitment, a percentage of sales from the Greca Goddess quilted mini bag will be donated to the Elton John AIDS Foundation throughout the month of June, from the 1st to the 30th, specifically chosen to coincide with Pride Month.

The selection of the powder blush pink tone for the Greca Goddess mini bag is significant, as it represents sexuality and sexual freedom in the LGBTQIA+ Pride flag. By choosing this color, Versace aims to celebrate and support the diverse communities that Pride Month represents.

The Elton John AIDS Foundation is one of the most prominent independent AIDS organizations globally, founded in 1992. Their mission is clear: to end the AIDS pandemic. The Foundation works tirelessly to combat stigma, discrimination, and apathy, which hinder efforts to eradicate AIDS. Through a network of philanthropic supporters and partners, they fund local experts on four continents to address discrimination, prevent new infections, provide treatment, and advocate for policy changes to end AIDS.

With this meaningful collaboration, Versace and the Elton John AIDS Foundation are joining forces to make a difference. By supporting the Versace Greca Goddess mini bag purchase, individuals can contribute to the Foundation's vital work and help create a brighter future for those affected by AIDS.