Ferragamo Makes History with NCT's Jeno Lee as First Male Global Brand Ambassador

In a remarkable fusion of fashion and music, Italian luxury brand Ferragamo has announced its first-ever male global brand ambassador, Jeno Lee from the South Korean pop sensation boy band NCT. This groundbreaking partnership showcases Ferragamo's recognition of the profound influence of pop culture on fashion, as well as its appreciation for Lee's youthful energy and magnetic presence.

Following a series of successful collaborations, Ferragamo has chosen Jeno Lee to expand its captivating charm worldwide. The strategic decision reflects the brand's understanding of the impact that Lee's music and persona have on young audiences, aligning perfectly with Ferragamo's vision.

A glimpse of this exciting collaboration was revealed during Milan Fashion Week in February 2023 when Jeno Lee graced the runway at the Ferragamo Fall/Winter 2023 show. Since then, Lee has been actively involved in various activations and events alongside the brand.

Maximilian Davis, Ferragamo's innovative creative director, has praised Jeno Lee for his captivating personality and exceptional ability to connect with young audiences globally through his music, style, and persona. Davis expressed his excitement about the partnership, stating, "Jeno Lee's captivating personality and ability to connect with international young audiences, through his music, style, and persona is exceptional. We're driven by the same passion in our creativity and feel fortunate to have him join Ferragamo."

Jeno Lee, equally thrilled about the collaboration, expressed his honor in representing Ferragamo, a brand renowned for its incomparable heritage, supreme craftsmanship, and timeless style. He shared his excitement and said, "It is such an honor to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship, and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!"

This historic partnership between Ferragamo and Jeno Lee marks a significant milestone, showcasing the brand's commitment to embracing cultural diversity and evolving with the changing dynamics of fashion and music. As the first male global brand ambassador, Jeno Lee brings a fresh perspective and dynamic energy that will undoubtedly resonate with a new generation of fashion enthusiasts and NCT fans alike. Together, Ferragamo and Jeno Lee are poised to redefine the boundaries of fashion and inspire the world with their collaborative creativity.