Aubrey Plaza and Ruth Negga Mesmerize in LOEWE's Enchanting Pre-Fall 2023 Campaign

Aubrey Plaza takes the spotlight in Loewe pre-fall 2023 campaign

LOEWE, the iconic fashion house renowned for its boundary-pushing designs, is set to captivate the fashion world once again with its highly anticipated pre-fall 2023 campaign. Scheduled to make its debut on June 1st, this campaign promises to redefine artistic expression, expertly captured through the lens of the visionary photographer Juergen Teller.

Ruth Negga fronts the pre-fall 2023 campaign from Loewe

The campaign images exude an enigmatic allure, showcasing an extraordinary cast of creative talents. Leading the pack are the magnetic actors Aubrey Plaza and Ruth Negga, joined by the mesmerizing presence of Sonoya Mizuno, Myha’la Herrold, the esteemed Chinese model Xiao Wen Ju, and the visionary artist Koo Jeong A. Together, they effortlessly embody the essence of the LOEWE collection, elevating the brand's commitment to the world of creativity.

Sonoya Mizuno wears red dress in Loewe collection for pre-fall season

LOEWE's pre-fall 2023 collection presents a delightful fusion of playfulness and sophistication. Unforgettable ensembles take center stage, featuring luxurious satin trousers that exude understated elegance, and the coveted Paseo bag, a timeless accessory that adds a touch of refinement to any ensemble.

This campaign follows in the footsteps of LOEWE's highly acclaimed Paula's Ibiza collection, which celebrated the carefree joys of summer escapades, as well as the glamorous spring advertisements that captivated fashion enthusiasts worldwide.

Xiao Wen Ju flaunts a tube dress in Loewe’s pre-fall collection

Notably, the pre-fall collection showcases tube dresses styled with effortless chic, embodying a sense of modern elegance. The oversized tote bags featured in the campaign perfectly blend practicality with high-fashion aesthetics, making them must-have accessories for the fashion-forward individual.

Myha’la Herrold takes the scene in Loewe pre-fall campaign

With its pre-fall 2023 campaign, LOEWE once again pushes the boundaries of fashion, infusing every garment and accessory with a sense of enchantment and artistry. Prepare to be captivated by this sartorial dream brought to life by the incomparable talents of Aubrey Plaza, Ruth Negga, and the exceptional cast, as they breathe new life into the LOEWE legacy.