The sports betting sector is expanding. Unlike when it was primarily focused on soccer matches, the concept now involves all the top-level competitions worldwide. It also involves both men and women and, to some level, junior competitions, including athletics.
With that in mind, celebrities are involved in many ways to help promote this sector, and we shall look at how they impact the sports betting sector:
Telemarketing
There is no better way to advertise any commodity than using a celebrity to do an advert, which is no different when it comes to sports betting. Famous stars in sports and production industries have massive followers online and exert a strong appeal and influence on young and older people.
Betting companies hire such individuals as brand ambassadors to promote their company and attract people to use their platforms. For instance, Bollywood Diva Nargis Fakhri, and Big Brother Naija Host, Ebuka Obi-Uchndu, promote betway sports betting and casino in Asia and Africa as brand ambassadors.
Some betting companies will advertise their websites showcasing and dealing with celebrities to target as many users as possible.
Through Betting Program Shows
Most sports betting companies have TV shows, online pages, and blogs where they educate their clients on how to utilize their websites and other services, such as:
- How to register with the company.
- How to bet on a specific sports match?
- How to get and use bonuses?
- Cashing out and other services.
For instance, a former Tottenham Hotspur player, Robbie Keane, provides football insights through the Betway Insider program. On the other hand, Kevin Pietersen is Betway's Global Cricket Ambassador, providing cricket match experience for the company's clients.
Via Actual Sports Betting
Anyone of legal age can gamble, which also applies to our celebrities. Most celebrities bet on sports, including Drake, Dana White, and Michael Jordan. When they do, most of them announce their bets to their followers on social media. Their fans, in turn, follow the games or bet on the same games using their preferred betting website.
Similarly, since most celebrities stake high, their earnings do not go unnoticed. Consequently, most people know that a particular celebrity won and are also attracted to betting. For instance, when Floyd Mayweather walked away with $13 million in the 2014 Super Bowl, or Drake lost a multi-bet on the Spanish El Classico.
Giveaways
Most celebrities involved in sports betting will announce before a match that they will give specific individuals who predict a certain event on a sports match a gift. However, they may provide terms and conditions to get these gifts. For instance, they will give away the prizes only if:
- A specific team or player will score in a football, basketball, or any other game
- There will be a knock-out when it comes to boxing
- Make a homerun on baseball
- Finish by a certain margin
Participants may receive a signed jersey, autograph, cash, shopping vouchers, shoutouts, and free tickets. Therefore, such gifts motivate their fans to be involved in sports betting.
Conclusion
Most celebrities in sports betting know how to make more profits since they hate losing. In return, most gamblers will turn to them for advice and sometimes motivation. On the other hand, betting companies will use these celebrities to mobilize their followers to use their betting websites.
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