In the past, skincare might have been a trend-based industry more than anything. The products with the most buzz in the 90s, for example, were usually the ones that were promoted by teen icons or starred in the best marketing campaigns. Post-noughties consumers, on the other hand, are seemingly more discerning about the products they use and the ingredients that go into them. Today, a skincare line has to be more than just well-marketed; it needs to have noticeable benefits to the skin’s appearance and health.
Most of the beauty products that do best today are trending because they are well-loved, not just well-branded. Consumer trust is likely one of the most influential factors of success in the beauty industry, and that isn’t earned through good marketing campaigns alone. In order to garner consumer trust, modern products need to be effective, safe for both the body and the planet, and (for many consumers) free of harmful chemicals.
One way you can tell if a product checks all the right boxes is by flipping it over and reading the ingredients list on the back. If the ingredients are simple and recognizable, it’s likely that they’ll do wonders for your skin. Another way to find the right products is to see what works for other people. After all, the best litmus test for the quality of a product is consumer loyalty.
To make it easier for you, we’ve curated a list of trending beauty products in 2023 that are worth owning and using regularly. These items are what many people trust to keep their skin healthy, happy, and gorgeous from sunup to sundown.
Hyaluronic acid toner
We know the word acid might sound crazy in beauty products, but this is a suitable acid, perfect as a toner. This fancy counting acid minimizes the appearance of pores and can ultimately help to even out blotchy skin and soften dark marks. Ingredients like rose and chamomile are pleasing to look out for in a toner because they’re calming ingredients that work wonders on sore skin. Hyaluronic acid is trending in 2023 because it pumps up the moisture in your skin and clears all the surface debris from pores for a shining, smooth face.
Deeply hydrating face cream
Depending on the climate, wherever you love, you’ll probably need different kinds of moisturizing cream for different months of the year. Whichever months are the driest ones are the ones during which you need to switch to a heavier, far more deeply moisturizing and hydrating face cream.
There's a difference between hydration and moisturizer: ingredients that hydrate attract water to the outer layers of the skin, and ingredients that moisturize work to lubricate the skin and keep that water from escaping. You need a cream that can do both! Ingredients like rosewater and some kind of time-release tech are excellent because the moisture and hydration are both activated over a day or night rather than just an hour after application.
Calming face mask
The skin has emotional moments from time to time. These moments sometimes come when you least expect them, so you need to be ready with a solution to calm the situation before it gets any worse. This is where something like a calming face mask can come in very handy. Some ingredients like aloe, rosewater, chamomile, and cucumber are excellent at calming inflamed, stressed skin, so be sure to look out for them in your face mask ingredients.
Balancing cleanser
While a calming mask is a once-in-a-while treatment you use to deal with a flare-up, a balancing cleanser is an everyday product that will help you avoid these flare-ups as much as possible. If you keep your skin as balanced as possible all the time, you will have fewer of these issues to deal with. Cleanse every morning and every night with the following ingredients:
- Soy proteins
- Aloe Vera
- Cucumber extract
- Borage seed oil
If you stick to your day and night cleansing routine, your pores will always be as clean as possible, and there will be no extremely oily or dry patches on your skin at any time. Maintaining Ph balance at all times is essential in keeping your skin happy, and that's what these ingredients will help you to do.
Essential ingredients
This is the roundup of ingredients that you should look for in trending products. If they have one or more of these present, they are likely well-made and well-thought-out with healthy skin in mind.
- Hyaluronic acid
- Chamomile
- Grapeseed oil
- Cucumber
- Aloe vera
- Rosewater or rose oil
These ingredients make up the best skincare products and are trending for a reason: they are so good for your skin! If you can create a skincare routine for yourself that features some or all of these ingredients in these key, trending products, you’ll always be fresh and glowing.
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