HoYeon Jung charms for the Louis Vuitton Spring/Summer 2023 Campaign

Dazzle in Louis Vuitton's Spring/Summer 2023 feat. Hoyeon Jung & stars, lensed by David Sims, with Asnieres-inspired artistry.

Fascinating the fashion world with its stellar collections and campaigns that follow suit, Louis Vuitton does it again with its Spring/Summer 2023 Campaign. The advertisements star Hoyeon Jung, Elio Berenett, Franziska Jetzek, Killian Smits, Greta Oberwalleney, Sarah Brown, and Samile Bermannelli, and feature the photography works of the acclaimed David Sims. With styling by Marie-Amelie Sauve, the campaign shows off the luxury brand’s vision and style statement expertly.. The set of the shoot, modeled after Louis Vuitton’s historic home in Asnieres, is an artful merge of scale and balance, and combines large and small elements that highlight the brand’s dedication to craftsmanship and detail.

One of the stars of the Spring 2023 campaign is Squid Game actress Hoyeon Jung, who was named an ambassador for Louis Vuitton in 2022. The beauty has been chosen to represent the brand’s Twist bags on multiple occasions, and she embodies the Louis Vuitton elegance and sophistication with perfection. For the Spring 2023, the Korean model and actress is seen wearing a gorgeous white outfit detailed by zippers, with a cropped top and pleated skirt. In another shot, she shows off a white shift dress with chunky boots, paired with a multicolored bag.

For the season, the brand's artistic director Nicolas Ghesquière has focused on zippers, belt buckles, and snaps, and has created a genuinely fashion-forward line. The collection offers a selection of innovative and edgy designs, which also have roots firmly set in the brand’s exquisite history and tradition.