Coach Feel the Wonder Holiday 2022 Campaign

High-end fashion brand Coach enlists Jennifer Lopez, Zoey Deutch and Chan-Young Yoon for Coach’s 2022 Holiday Campaign. Shot and directed by Anton Gottlob, the theme of the collection takes inspiration from the idea of a playful celebration of the kid that lives in all of us. Superstar JLo, who has been a longtime brand ambassador for Coach, is seen in the campaign, all smiles and gorgeous, clad in a varsity jacket, monogram printed socks and a matching black and tan monogram print. In another campaign shot, she also shows off a two-piece Coach monogram charcoal denim look that is styled with a plaid hat and a red leather Coach bag, posing front of a snowman in Coach's spectacular winter wonderland landscape.

Yoon features in the snow-filled shoot on a trampoline wearing shorts, a Coach monogram coat in charcoal, Coach monogram snow boots and a coordinating plaid hat. Another picture has Yoon with oversized drumsticks as he wears a shearling Coach coat, red scarf, crewneck graphic print sweater and a coach crossbody mini backpack.

Deutch also allures for the festive campaign wearing a cream fleece jacket with beige, brown and black stripes at the shoulder, monogram shorts, a penguin graphic sweater, a bucket hat and a heart-shaped monogram crossbody bag. Another look has her showing off the heart-shaped crossbody bag in crimson leather, while her ensemble comprises of a snow cap, a black leather coat with shearling trim, monogram socks, a printed dress and scarf.

For the 2022 holiday season, Coach has also revealed its first virtual shopping destination. The concept is inspired by a vintage Coach store, and is an immersive experience that allows guests to move through themed rooms and play a game with Rexy, Coach’s dinosaur mascot. Visitors will have the opportunity to shop via livestream videos on the brand’s website. The virtual store will also offer Coach styles, including the Tabby and Rogue, along with a dedicated section for holiday party bags, new giftable items and a special collection featuring Rexy.