Max Mara Icon Coats 2022 Campaign

Max Mara puts together its Icon Coats Collection for 2022, which is nothing short of remarkable and sophisticated. Presented with a cam...

Max Mara puts together its Icon Coats Collection for 2022, which is nothing short of remarkable and sophisticated. Presented with a campaign starring models Malgosia Bela, Anok Yai, Sora Choi, and Quinn Mora, the high-end and impressive collection offers four signature types of coats - the 101801 Icon, the Teddy Bear Icon, the Manuela Icon, and the Ludmilla Icon Coat. Quinn’s style for the shoot is the 101801, initially made in 1981 by Anne-Marie Beretta, which has a double-breasted silhouette and costs $4,090. The outerwear piece Anok highlights is the Teddy Bear which costs $3,990 and is made of a unique faux fur material. Sora wears the Manuela, which has a tied waist, and comes in luxurious pure camel hair for a price of $3,190. The cashmere Ludmilla coat that Malgosia wears in the campaign has a price tag of $6,590. 

Elegant, sartorial and perfectly made from high-quality fabrics, Max Mara coats stand out through their design, versatility and fit. Qualities that make these coats the undisputed must-haves of the female wardrobe, capable of always guaranteeing the right aplomb. - Max Mara