Self-Portrait Pre-Spring 2023 Campaign starring Gigi Hadid

Explore Gigi Hadid's striking NYC shoot for Self-Portrait's Pre SS 2023 campaign. From sheer elegance to playful palettes. discover the chic style.

Self-Portrait features American model Gigi Hadid for its Pre Spring/Summer 2023 Campaign. Tyrone Lebon photographed the supermodel out and about in New York City. In addition, the blonde model, who also starred in the Fall 2022 advertisements for the London-based brand, looks chic as she highlights the designs in a colorful palette designed by the brand’s founder, Han Chong. In one shot, Gigi Hadid goes semi-sheer in a rhinestone mesh off-the-shoulder dress in a slinky silhouette, while in another shot, the creative director of Guest in Residence shows off a pink lace crop top styled with a matching skirt with utilitarian pockets.

One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways. - Gigi Hadid

In other images for the campaign, Gigi Hadid can be seen wearing a dress embellished with rhinestones in a rainbow of colors and a one-shoulder neckline and cut-out details. Alex Harrington has styled the shoot, and Akki Shirakawa and Nadia Tayeh have done beauty for the model, giving her a tousled hair and natural makeup look.

“Gigi really captures the electricity of these new designs against New York City’s vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this special preview,” says Han Chong, self-portrait Founder and Creative Director