Kj Apa bares chiseled torso for Lacoste's Underwear Campaign

Kj Apa sizzles as Lacoste's new face for their modernized underwear line – capturing the brand's fresh vision with his Archie-inspired charm.

The Crocodile brand, Lacoste, brings its latest underwear campaign, with a new face. Starring in the smoldering underwear campaign is Riverdale's 'Archie' Kj Apa, who is a total stud, stripping off for the studio-shot campaign. The Auckland, New Zealand born actor gained popularity for portraying Archie Andrews in the hit television series Riverdale. For Lactose as an ambassador, Kj Apa brings his values, creativity, and energy to the brand, which are on the same path as Lacoste's vision, and talks about the brand's modernization of its underwear line, which was first launched in 1966.

“I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” KJ Apa says.