Chanel Coco Crush Fine Jewelry Campaign 2022 starring Blackpink's Jennie

Discover Chanel's Coco Crush 2022 Jewelry Campaign with Jennie from Blackpink—a symphony of style, elegance & iconic quilted designs.

French brand Chanel brings its Coco Crush Fine Jewelry Campaign 2022 featuring a cast of the luxury brand's ambassador and top models. Featuring Jennie from Blackpink, along with models Adesuwa Aighewi, Giedre Dukauskaite, Cristiano Palmerini, and Matthew Bell, the campaign includes elegant close-up shots of the models, highlighting the collection that explores encounters and passion. The new collection from Chanel Fine Jewelry brings together a crush and eternity, restraint and refinement, form and function, line and movement. Taking inspiration from the Chanel quilted motif, an emblem of the brand since the creation of the 2.55 handbag in 1955, the jewelry collection has designs with sharp, regular lines which intersect over smooth, rounded surfaces, and are polished and set by hand to reflect light. With designs in beige gold, yellow gold, and white gold, with or without diamonds, the collection is a charming one indeed.

“THE NECKLACE. “C” for CRUSH, “C” for COCO, “C” for CHANEL. A creation inspired by the iconic initial letter of the House and the quilted motif. Movable motif and diamond on chain. Available in BEIGE GOLD, yellow gold or white gold set with a diamond. THE HOOPS A creation inspired by the iconic initial letter of the House and the quilted motif. Available in BEIGE GOLD, yellow gold or white gold set with diamonds. THE PAVÉ DIAMOND RING Available in white gold and fully paved with diamonds using the technique of snow setting, in which stones of varying diameters are selected and positioned in random fashion, so creating reflections like sunshine sparkling on snow.” – From Chanel