LoveShackFancy x Hurley Swim Campaign 2021

Discover the 2021 swim collection collaboration between LoveShackFancy and Hurley. Featuring surf-inspired designs with gorgeous pastel prints.

LoveShackFancy collaborates with Hurley on a swim collection for 2021, and the campaign is photographed by Dean Isidro. Shot at the sun-kissed beaches of Santa Teresa, Costa Rica, LoveShackFancy's collaboration with surfing brand Hurley brings a selection of beach designs including apparel, accessories and swimwear. The cast for the campaign includes models and surfers Haley Snyder, Leo Ruiz, Linnea Widmark, Koa Smith and Shama Beckford, who are styled by Katie Mossman. Soaking up the sun and surf while showing off mirrored sunglasses, floral print hats, and layered jewelry, the collection stands out. The collaboration features LoveShackFancy’s signature pastel prints and color-blocking details on the surfer wear, and 70s surfer vibes are seen throughout the collection. Nicole Fasolino has worked on art direction for the shoot with hair and makeup by Campbell Ritchie.

“Transported to the endless summer of our dreams, we’re taking you with us to the sandy shores of Costa Rica Inspired by the nostalgia of 70s surf culture and our inner 80s spirit, our latest collaboration LoveShackFancy x Hurley, has us drenched in golden light, from sunkissed mornings to sunset session,” LSF shares on Instagram.