Levi’s 501 Originals Campaign

Join Levi's 501 Originals campaign with Hailey Bieber, Barbie Ferreira & more stars in classic denim styles that define cool. Explore now!

Celebrating its iconic 501 Originals style, Levi's brings forth a new campaign featuring a diverse group of stars. Model Hailey Bieber, actress Barbie Ferreira, YouTuber Emma Chamberlain and tennis player Naomi Osaka, who also collaborated on a Frankies Bikinis Collection recently, appear in Levi's 501 Campaign. Photographed by Micaiah Carter,  the cast is styled into the 501 Original designs ranging from jean jackets to casual t-shirts and straight-cut jeans.

Along with the studio-shot print campaign, the cast can be seen in a short film captured in color and black and white. Set to the folksy tunes of “Jeans On” by David Dundas, the stars show off the iconic and statement denim designs of Levi's 501.

“We brought together seven originals who know how to effortlessly blend style, creativity, authenticity, and purpose to show us how they make the iconic Levi’s® 501® their own. Collectively, they represent the voice of now — a time defined by the power of change, and wearing and doing things your own way,” Levi’s says about the new campaign.