Salvatore Ferragamo Spring/Summer 2021 Campaign

Explore Salvatore Ferragamo's SS2021 Campaign by Luca Guadagnino, starring top models & inspired by Hitchcock's suspense.

Salvatore Ferragamo brings an intriguing new campaign with Italian director Luca Guadagnino. The Oscar-nominated talent serves as the director for the video advert, stills from which make up the Spring/Summer 2021 Campaign. Starring noted models Mariacarla Boscono, Maggie Cheng and Anok Yai, the colourful series of images highlight the VIVA slingback F-wedge and top-handle Trifolio bag. Shot in Milan, the video advert takes inspiration from Alfred Hitchcock films and is filled with suspenseful music and mysterious glances. “We hope this portfolio will entice the onlooker to imagine themselves in this suspensefully chic milieu – and to see themselves wearing Ferragamo as the stars of their own intriguing life stories,” states Paul Andrew, Salvatore Ferragamo creative director.