Unusual Ways in Jewelry Packaging

The jewelry business is massive as millions of people all over the world are buying jewelry of some kind. In fact, the market is believed to be worth over $300 billion today and will hit nearly $500 billion in the coming years.

Because of the size of the market, there is a ton of competition for brands. Whether you make rings, necklaces, bracelets or earrings, there are likely many others in your space fighting for the same customers.

One of the best ways to set yourself apart from your competition comes down to the packaging. If your packaging can excite consumers and draw their attention, you can often find a lot of success. With that in mind, this article is going to go over some unusual and unique ways you can package your jewelry to stand out.

Drawstring Bags

One of the best options for jewelry packaging is also one that isn’t seen a ton. Using drawstring bags not only looks very elegant, but gives you a lot of freedom in your design. Whether you decide to use custom drawstring bags from Deepking or build your own from scratch, they can help your jewelry stand out both online and in-person. These bags are also great for the customer to be able to easily take their jewelry with them anywhere.

They can be made from a variety of materials, and come in various different sizes. If your drawstring bags are made of soft fabric, they can also help protect the jewelry itself. Adding some nice touches like a bit of tissue paper or a thank-you note is a great option. Of course, like with all jewelry packaging, be sure to brand the drawstring bag and design it in a way that looks attractive.

Uniquely Designed Boxes

Sometimes, it makes sense to go with a tried and true gift box. However, you don’t need to use the same old boring and bland cardboard boxes. There are several different ways you can customize your jewelry box to stand out. Most notably, you can change the color, design or shape.

For example, you could have a polka-dot box complete with your company colors, or instead of a square or rectangular box, yours could be a triangle or octagon. There are endless different shapes, colors and designs that you can use to make your packaging a little more bold and unique.

In addition to these gift box ideas, you could also opt to use a different material for the box such as wood, or metal. While the idea of using a gift box for jewelry isn’t unusual, the way the box is shaped, constructed and colored certainly can be.

Alternatively, you can commission a custom packaging provider to create a jewelry packaging for you. You can create the design yourself and personalize it according to your market’s style and preference then send it to the provider for production. Choose a custom packaging provider that prioritizes quality to ensure the boxes don’t put the products to shame.

Organic or Sustainable Packaging

Another great option for your packaging is to use materials that are sustainable. This could be recycled paper wrapping, molded fiber, biodegradable material or even seed paper envelopes. There are plenty of options and always new ones being created and discovered.

This will be especially popular today as more and more people are looking to live sustainably. If your target market is eco-friendly, having recycled or sustainable packaging can often entice them to become customers and choose your brand over your competition. This type of packaging is extra important to use if your product or brand is eco-friendly in nature.

If you decide to go with this route, be sure to make it clear on the packaging that it is recyclable or sustainable. This will ensure the customers don’t simply throw it out like much of the other packaging they may get.

Any of these unusual and unique ways of packaging your jewelry are sure to excite customers and help your brand stand out from the others.