FENDI Taps Nara Smith and KATSEYE for Bold “FENDI FOR YOURSELF” Campaign

Nara Smith & KATSEYE front FENDI's new Baguette vs Peekaboo campaign—celebrating bold contrasts in luxury style.

FENDI’s latest campaign, "FENDI For Yourself," serves up a stylish showdown—starring baker and influencer Nara Smith and rising global girl group KATSEYE in a playful battle between two iconic bags: the Baguette and the Peekaboo.

The campaign celebrates individuality, pitting the two silhouettes (and the women who wear them) against each other. Smith reps the Peekaboo alongside model Jordan Daniels (team Baguette), while KATSEYE mixes both, embodying the campaign’s theme of contrast and self-expression.

First launched in 1997, the Baguette symbolizes independence and rebellious flair, while the Peekaboo has long been the go-to for the modern, empowered woman. As Smith puts it: “FENDI is an iconic brand, and I was so thrilled to be part of their icon bag campaign.”

KATSEYE echoed the sentiment, adding: “This campaign mirrors our own philosophy—embracing duality, just like our music. It’s an honor to partner with a brand that celebrates the strength of women.”

So, which side are you on? Structured sophistication (Peekaboo) or free-spirited edge (Baguette)? See the full campaign and cast your vote on FENDI’s website.